Harba
How we helped a U.S. Scientific staffing startup establish their brand, become CRM-first, and scale to 25+ headcount through strategic Account Based Marketing.
The Challenge
Harba came to us as an early-stage staffing company looking to carve out a distinct position in the competitive U.S. Scientific recruitment market. They needed to:
- Establish a unique brand identity in a crowded market
- Implement systems to scale their sales operations
- Develop targeted outreach strategies for enterprise clients
- Create consistent messaging across all touchpoints
Our Approach
Birkby Bridge worked across Harba's brand to give them specific positioning in their U.S. Scientific niches. Our comprehensive strategy included:
- Complete brand strategy and visual identity overhaul
- CRM implementation and workflow optimization
- Account Based Marketing (ABM) campaign development
- Sales enablement materials and training
Services Delivered
Brand Positioning
Developed a unique market position that differentiated Harba in the U.S. Scientific staffing space, creating compelling messaging that resonated with target clients.
CRM Implementation
Transformed Harba into a CRM-first company with vertical-specific talent pools and deep tagging for segmentation and personalisation. Implemented email workflows to nurture and convert the database with targeted content, plus ongoing training and reporting.
ABM Campaigns
Deployed targeted Account Based Marketing campaigns to reach key decision makers at enterprise-level scientific organizations.
The Results
Through our partnership, Harba transformed from an early-stage startup into a thriving staffing firm with measurable revenue impact across multiple channels.
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