From startup to $660k+ in website-attributed revenue
Location
United States
Industry
Scientific Staffing
Team Size
25+ Employees
Problem
As an early-stage staffing company, Harba needed to carve out a distinct position in the competitive U.S. Scientific recruitment market with scalable systems.
Strategy
Strategic brand positioning combined with CRM-first operations and targeted ABM campaigns to drive measurable business results.
Results
$660k+ in website-attributed revenue, 26% of placements from CRM workflows, and a $350k+ single ABM client win.
Key Results
website-attributed revenue
placements from CRM
single ABM client win
“Building a brand that stands out in Scientific staffing”
Harba came to us as an early-stage staffing company with ambitious goals. They needed to establish themselves in the competitive U.S. Scientific recruitment market while building the operational foundation for sustainable growth.
The challenge was clear: develop a distinct market position, implement systems that could scale, and create targeted outreach strategies that would drive measurable business results.
They needed a marketing partner who could build with them from the ground up.
Strategic brand positioning
We developed a unique market position that differentiated Harba in the U.S. Scientific staffing space. This wasn't just about creating a new logo or tagline—it was about building a foundation for everything that would follow.
Our brand work focused on creating compelling messaging that resonated with target clients and established clear competitive advantages in a crowded market.
“The brand positioning work gave us a clear identity in a competitive market. We finally had a story worth telling.”
CRM-first operations
We transformed Harba into a CRM-first company, building vertical-specific talent pools with deep tagging for precise segmentation. This wasn't just about organizing data—it was about creating a system that could actively drive placements.
Email workflows were implemented to nurture and convert the database with targeted content. We provided ongoing training and reporting to ensure the team could maximize the platform's potential.
of placed candidates
sourced through CRM-driven workflows
“The CRM implementation changed how we operate. We went from reactive to proactive, and the placement numbers speak for themselves.”
Targeted ABM campaigns
Account-Based Marketing allowed us to reach key decision makers at enterprise-level scientific organizations with precision. We identified high-value targets and developed personalized outreach strategies.
The campaigns were designed to demonstrate Harba's deep expertise in scientific staffing and their ability to solve specific talent challenges faced by these organizations.
single ABM client win
with ongoing placement opportunities
What we delivered
A comprehensive marketing foundation built for sustainable growth:
The Bottom Line
Website-attributed revenue
From startup to 25+ headcount with measurable revenue impact across website, CRM, and ABM initiatives.
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