Establishing Eastward Partners as best in class
Location
New York, Miami, London
Industry
Executive Search
Focus
Private Equity
Problem
After impressive growth, Eastward Partners needed to cement their position as the go-to Executive Search firm in their niche while launching a proprietary tech platform.
Strategy
Data-driven PR campaigns leveraging Eastward's insight reports, combined with a strategic events presence to engage target clients and demonstrate thought leadership.
Results
Coverage in 30+ relevant media outlets including Reuters and The Wall Street Journal, plus $515k in revenue directly attributed to events marketing.
Key Results
revenue attributed to events
media outlets coverage
“Best in class or nothing at all”
Eastward Partners is an Executive Search firm based in New York, Miami, and London. They deliver talent acquisition solutions that lead to immediate and sustainable results within PE, PE-backed, and privately held organizations.
After impressive growth since their launch, they engaged Birkby Bridge to cement their position as the go-to Executive Search firm within their niche whilst helping them take to market an in-house proprietary tech-stack to provide bespoke human capital data to clients.
An industry first.
Turning data into stories worth telling
A huge challenge in hiring executive professionals is the lack of available talent on the market, and when found, they can be hard to attract to a business. There is also little transparency on compensation and benefits, particularly across specific industries and regions.
Eastward's insights reports relieve this pain point by sharing the hard data behind compensation, standout moves, and industry hiring trends.
“The crucial piece of the puzzle is presenting Eastward's innovative insight reports to the right audience to grow their brand and win business.”
Data-driven PR campaigns
When launching data-driven campaigns, we're always looking for as many angles as possible. We broke the reports down into a number of key sections, each highlighting the standout stories we wanted to tell.
We leveraged Eastward's knowledge of the private equity hiring market too, interviewing the Partners and Research Team which gave us a steer on where to find compelling angles:
- Funds turn to portfolio understaffing issues as deal activity slows
- Compensation amongst PE talent surges to new high, report finds
- Top PE Executive talent caught short by extended hold periods
- Miami taps New York City for Private Equity talent
By taking a great idea, backing it up with data and using an engaging asset, we told a story that journalists at multiple publications wanted to cover.
Featured in 30+ publications
Eastward Partners received extensive coverage in relevant media outlets including:
Strategic events that drive revenue
Birkby Bridge and Eastward Partners saw an opportunity to increase investment into the events strategy to engage new clients and grow existing accounts.
The events had to be fully researched to identify target audiences and tactics were deployed to position Eastward Partners away from other attendees and sponsors. Eastward needed to add value to conversations at the events and showcase their research capabilities.
“Birkby Bridge integrated its marketing workflows and events blueprint into the Research team and Partners at Eastward. This was a recipe for success.”
Content was themed to add maximum value for the niche event which allowed us to contribute and start conversations that addressed challenges the industry was facing.
We also wrapped this marketing plan around the value propositions of Eastward Partners, meaning lead conversion opportunities were consistent on touchpoints and we could effectively track ROI.
The Bottom Line
Revenue attributed to events
Last year Eastward Partners were able to attribute specific revenue to leads won at events and conferences they invested in.
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